I just read an interesting article (Social Networks Are Red Hot, Web Sites
Are Diddlysquat <http://www.nptimes.com/09May/news-090504-1.html>
http://www.nptimes.com/09May/news-090504-1.html) in the NonProfit Times.
They talk about the results of a survey of nonprofit use of social
networking for marketing and fundraising.
There's a lot of good info - especially if you work for/with a nonprofit and
want to know how you compare. Here's the part that struck me:
The number of members and the amount of user-generated content were cited
most as the "metrics that include in their definition of success," at almost
69 percent each. Fundraising was the lowest ranked metric (16 percent) cited
as an important variable in measuring the success of their house community.
It reminded me of when "hits" was *the* big measure of success for web
sites. I think tracking traffic always makes sense - but there are other
metrics that are more meaningful, such as money raised, tickets sold,
letters to congress generated.
I was wondering if anyone on this list has an good ways that they measure
success of their social networking type activity.
Thanks!! Ann
Ann Treacy
Treacy Information Services
1841 Fairmount Ave
St Paul MN 55105
651-239-4581
http://www.treacyinfo.com <http://www.treacyinfo.com/>
<email obscured>