From:
Eva Young
Date:
Jul 15 03:27 UTC
Short link
Chris Cillizza suggests that this ad for Norm Coleman will help him.
Norm uses the strategy of bragging about all the pork he brought to
Minnesota. Does this ad appeal to a voter such as Mitch Berg, David
Strom, King Banaian and other MOB bloggers? Ofcourse voters in the
base don't really matter to Norm Coleman, because they are going to
vote for him anyway.
Date: Mon, Jul 14, 2008 at 5:32 PM
Subject: Norm Coleman and the Power of the Puck
http://blog.washingtonpost.com/thefix/2008/07/mnsen_coleman_courts_puckheads.html
Ad Wars: Norm Coleman and the Power of the Puck
In a political environment as treacherous as this one for Republicans,
there's still one tried and true strategy to court voters: pork.
EY: Yes, this works with middle of the road voters, but alienates
base voters in the GOP. The more Norm Coleman uses this sort of
advertising, the more likely it is, that base Republican voters will
decide to leave the Senate ballot line blank.
Cillizza:
As we have written before, Republican incumbents have already surmised
that their best strategy to win -- given President Bush's
unpopularity, the tarnishing of the Republican brand and the huge
number of people who believe the country is heading in the wrong
direction -- is to remind voters of what they have delivered during
their tenure in office.
Sen. Norm Coleman (R-Minn.) is the latest incumbent on the
transactional bandwagon with a new ad in his race against entertainer
Al Franken and, possibly, former governor Jesse Ventura (I). (Check
this space later tonight for an update on Ventura's candidacy; he is
set to announce his decision on whether or not to run on "Larry King
Live" tonight.)
Let's take a look at the ad:
If there was any question about Coleman's appeal in this race ("I can
get things you want"), it's erased in the first line.
"If there's one thing about Norm Coleman, he gets things done," says
the ad narrator, a guy dressed in a bowling shirt at a bowling alley.
As the actor lists Coleman's accomplishments ("increased college Pell
grants...helping us get energy independent") voices from off-camera
repeatedly yell: "And, he brought hockey back."
Coleman, the former mayor of Saint Paul, is widely remembered both in
the city and statewide for his aggressive advocacy to bring a National
Hockey League team to the city. The Minnesota Wild arrived in the city
in 2000 and have been an untempered success in the eight years since
then.
EY: This was also a huge public subsidy to a private business.
Cillizza:
Given that hockey is something close to the official sport of
Minnesota (Gov. Tim Pawlenty plays regularly), this ad is a savvy play
by Coleman. Not only does he remind voters that he is an effective
representative for the state but he also does it in a fun way that
plays into the state's well established fondness for ice hockey. (A
sidenote: When will ice hockey return to Connecticut? The Fix still
misses the Hartford Whalers.)
EY: Yup, and let's not forget how Governor Pawlenty of Tax increases
stuck the Hennepin County taxpayer with the bill for the Twins
stadium.
Cillizza:
In a political environment like this one, these sorts of transactional
appeals may be the only way for a Republican incumbent to win. It may
not be enough, but it's all endangered GOPers have at the moment in
terms of a positive message.
Watch for lots more Republican incumbents to follow Coleman's lead in
the very near future.
EY: Newspapers love public funding of stadiums because it helps their
bottom line in filling sports pages. That doesn't translating into
the public liking to pay for stadiums. That's why the politicians
worked so hard to prevent a referendum on the Hennepin County billion
dollar stadium tax - paying off a stadium over 30 years.
Eva Young
Minneapolis
Lloydletta's Nooz
http://lloydletta.blogspot.com