Strategic Plan

2016-17 Strategic Plan 


Harness the power of online tools to support participation in public life, strengthen communities, and build democracy. 

Goal 1 - Inclusive Engagement: Strengthen, broaden, and stimulate diverse engagement through effective, meaningful, and informed online discussion and exchange on public issues 

  • Strategy 1.1: Actively engage people from diverse backgrounds, perspectives, and less-represented groups to raise unique community voices, as well as increase listening, understanding, respect, and civility among all, 
  • Strategy 1.2: Support and sustain the base of local online groups (e.g., Neighbors Forums, Issues Forums).
  • Strategy 1.3:  Seek collaborative opportunities to generate insights from research and experimentation with online engagement.
  • Strategy 1.4: Improve effectiveness, reach, and sustainability of civic online engagement and social media activities. 

Goal 2 - Active Citizenship: Empower people through interactions, experiences, and online skills to have an impact on their communities and governments 

  • Strategy 2.1: Build capacity of people to participate in more effective ways. 
  • Strategy 2.2: Collaborate with other organizations that bring people together around issues, places, community innovation, open government, and civic technology. 
  • Strategy 2.3: Create face-to-face opportunities for people to collaborate and connect.
  • Strategy 2.4: Help address public challenges by increasing the use and relevance of information resources about governance, elections, the media, and public affairs.

Goal 3 - Effective Practices and Tools: Develop, leverage, and disseminate online practices and tools from around the world to promote engagement and active citizenship 

  • Strategy 3.1: Collect, curate, and disseminate relevant effective practices 
  • Strategy 3.2: Help practitioners, volunteers, and organizations make use of effective e-democracy practices, tools, and lessons 
  • Strategy 3.3: Create and implement metrics and evaluation tools for all our projects and share results 
  • Strategy 3.4: Provide education and training for local leaders and community members on online engagement and public transparency, and provide strategies, models, and tools 
  • Strategy 3.5: Use open source tools to the greatest extent possible and work to ensure that major investments in our primary software platforms are released under common open source licenses 

Previous plans: